2018 Mercedes-Benz Unley Long Lunch

~ With thanks to Girl About Town for the information + images ~

Adelaide’s premier fashion event – the Mercedes-Benz Unley Long Lunch – is back this October and those with a love for fashion and luxury can expect nothing short of excitement for the upcoming Adelaide Fashion Festival 2018 event!

King William Road, which is renowned to be an iconic shopping and lifestyle precinct, will welcome back the glamorous event, in celebration of new season fashion, sumptuous food, fine, local wines and the return of the warmer months.

Held on Friday, 12th October, the Mercedes-Benz Unley Long Lunch presented by Mercedes-Benz Adelaide & Unley will treat guests to a preview to the Adelaide Fashion Festival, which will not only introduce new season trends, but also purchase their runway-ready looks and experience a taste of what is to come.

“Mercedes-Benz Unley is committed to supporting local businesses as well as aligning ourselves with Adelaide’s premier fashion events, and we see the Mercedes-Benz Unley Long Lunch as a perfect fit. This event brilliantly showcases all that King William Road has to offer and we are excited to be the naming rights sponsor for another year.” Drew Ford (Mercedes-Benz Unley General Manager)

Expect to see lots of Spring / Summer inspired fashion from a versatile range of Australian labels, as they take to the street to inspire audiences and their wardrobes for the season ahead.


This year’s event takes on a new look and feel, with a greater focus on the shared experience of fashion and the ways it connects people. Two elongated tables will stretch over 200m of the iconic strip, with sprawling grazing platters and shared plates spanning the length of the event, giving a whole new meaning to the ‘Long Lunch.’

The shared food offerings will be provided by King William Road’s leading restaurants, using the very best fresh local produce. Top models will showcase the highlights of the trader’s Spring/Summer collections as they weave among the crowd, giving guests an exclusive sneak peak of new season looks.

For the first time, the 2018 Mercedes-Benz Unley Long Lunch has partnered with local charity, Parkinson’s South Australia. The non-for-profit organisation provides support and information to people living with movement disorders and their loved ones, including the 8,000 people in South Australia who suffer from Parkinson’s disease.

“Parkinson’s SA is thrilled to be the charity partner for the 2018 Mercedes-Benz Unley Long Lunch. As a King William Road trader, it’s a natural collaboration as we already have long-standing relationships with many of our neighbours and use them as our suppliers when we can – both for business and personally.” – Olivia Nassaris (Parkinson’s SA CEO)

With headquarters located on King William Road, the charity is a fitting association for the Hyde Park event, and one that The Mercedes-Benz Unley Long Lunch is proud to support.

Event details

  • When?
    October 12 (Friday)
  • Where?
    King William Road, Unley
  • How much?
    $1500 for full table segments of 10
    $750 for half table segments of 5
    Corporate tables are also available
  • Tickets?
    Click here for tickets



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