Alexandra Lingerie, Adelaide Arcade

~ With thanks to Girl About Town for the information + images ~

Lingerie is something that has always been viewed to be pleasing and make you feel attractive – not only on the outside but also within. Finding a bra size that actually works for your body frame + overall support + aesthetic outlook has always been a bit of a mission for me personally. More often than not, only 1 or (in better cases) 2 of those 3 crucial components are fulfilled.

Brand new business Alexandra Lingerie in Adelaide Arcade has opened their doors with the aim of meeting the demand to provide women with “comfortable, tailored, [and] beautiful lingerie”. French Entrepreneur Alexandra Vaissière has carefully curated her boutique lingerie store to cater especially for women searching for the perfect bra.

Photo portrait Aix en Provence
Alexandra Vaissière – owner of Alexandra Lingerie

“Lingerie has been my passion since I was a teenager, as I’ve always struggled to find bras in my size. In my early 20s, I was working for France’s biggest lingerie chain and it was so frustrating to not be able to wear the bras I was selling all day. I dreamed of having my own concept of lingerie brought to life in a store – a store where I’d be able to find pretty and comfortable lingerie that fits perfectly,” – Alexandra. 

Bringing her years of experience working for leading lingerie brands, along with her knowledge and skills attained through a Diploma in Business Creation & Management, Alexandra opened her first store in the historically significant Adelaide Arcade in April 2015.

PrimaDonna - Deauville - Caffe Latte
PrimaDonna – Deauville – Caffe Latte (image supplied by Alexandra Lingerie)

“I was supposed to open my business in France, but my husband and I decided to visit Australia first and we fell in love with Adelaide.” – Alexandra

There is a generous selection of sizes available at this store, ranging from 8 – 22 and from cup sizes D – J. There is also a variety of bras to choose from – moulded, underwired, sports, maternity, swimwear, and sleepwear (mention a few) – all boasting a “distinctive” French touch. What’s even better is that there are options available for custom orders of any size / style / color.

“I have been a professional fitter for years and I know exactly how to fit busty women, because I am myself an H cup. I am always honest with my customers – I prefer to miss a sale than to sell the wrong bra.” – Alexandra


Alexandra’s French heritage is reflected in every element of the business – from her scrupulous customer service and elegant stock, to the store’s recent renovation to embody a Haussmannian Parisian style. The woman is never seen without a measuring tape draped around her neck and she is always dedicated to delivering only the best to her customers. Alexandra custom fits every customer and works meticulously to ensure that each woman leaves the boutique confident, happy and with the very best bra.

“For 10 years I had to wear ill-fitting bras because it was impossible to find my size, it left me with scaring on my skin and so much discomfort. I want to ensure that every woman finds their best fit. At Alexandra Lingerie, it’s the perfect bra or nothing.” – Alexandra

PrimaDonna - Madison - Caffe Latte
PrimaDonna – Madison – Caffe Latte (image supplied by Alexandra Lingerie)

31 Adelaide Arcade (Rundle Mall), Adelaide SA 5000

Opening hours
Mon: Sat: 9am – 5pm

Official website

Social media
Facebook // Instagram

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