Fashion

The Studio ADL – Interview

One of the most latest members joining the Renew Adelaide family is The Studio ADL. Opening their doors in early October, The Studio ADL is a brand new project that has been in the making for quite some time and is owned and managed by SA-based creative- Natasha Evele (aka Calamity Tash).

Setting up shop by the G U Filmhouse on Hindley Street, The Studio ADL boasts of a splash of colour that covers every nook and cranny of this small but very versatile space. Walk in and you won’t help but feel mesmerized by the rainbow-esque welcome that greets you, no matter where you look! The space might be small, but it is cozy, inviting, and gives new meaning to the well-known phrase, “The only limit is your imagination”.

I was fortunate enough to score an e-interview with Tash, where we discussed this new venture and the innovative concept behind the business. Have a read of our exchange below:

Tema: Who is the face behind The Studio ADL?
Tash: I’m Calamity Tash, a creative go-getter, who started my first stationary business at the tender age of 13. My life has been one creative venture to the next ever since. From this young age, I realized that I didn’t have the same interests as my peers, especially when it came to personal style. I always liked things brighter, louder, sparklier and “weirder” than my friends. As an adult, I’ve completely embraced my unique style. I’m best recognized for my Pot Heads. I salvage old toy dolls, lovingly repaint and repair them before turning them into succulent planters. Each one is completely unique and handmade. Other than that- my motto is, “If you can dream it, I can make it.” I love collaborations, commissions and craft challenges!

Tema: What made you decide to set up your business The Studio ADL?
Tash: I’ve longed for a place in Adelaide where I could meet like-minded creatives. The Studio Adl is a safe and inclusive place for anyone, of any creative skill level, to make friends, skillshare and try new things.  My old craft shed was bursting at the seams and I was desperate for a bigger studio space. I find working alongside other creatives is super inspiring and can help you get through those creative blocks.

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Tema: How long have you been in business for?
Tash: I’ve been making and selling Pot Heads for 8 years now but they’ve seriously improved over the years which I’m really proud of. I’ve always made and sold my various creations at small markets but only in the last 2 years have I have the confidence to identify as an artist and really push my brand. 

Tema: What do you think helps your business stand out from the rest, in terms of what you have to offer?
Tash: We don’t take ourselves too seriously at The Studio Adl and we think that arts and crafts should be FUN! Our products are unique, bright and certainly make a statement- and so do our events. Our Craftanoons are aimed to encourage people to try something new and get back to using our hands for something other than scrolling. You won’t find high end, expensive workshops- we aim to put the childlike whimsy back into DIY! Pipe cleaners, pom poms, glitter and flowers- our monthly Craftanoon Calendar always has something unique to offer for all ages.

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Tema: What is the range of products offered by The Studio ADL?
Tash: There is an ever changing treasure trove that exists at The Studio ADL! Lately, I’ve been making dazzling tinsel tassel earrings, tinsel jackets, headpieces and of course my Pot Heads. It really depends on what has inspired me in recent times.

Tema: How do you create your beautiful products and what is the production time like (how long does it take you to create the products)?
Tash: I think this is something a lot of artists would like people to realise- how much time goes into doing what we love. We often pour hours into our products, especially in the development stages. I try to use as many recycled or reclaimed materials as possible in my practise so sourcing those can take days, if not weeks. It takes a long time making and practising, before we can efficiently pump out our designs.

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Tema: What are some events that you regularly run at The Studio ADL?
Tash: So, there’s two main events that we’d like to highlight:

  • Stitch n Bitch – Our Stitch n’ Bitch is a fortnightly meet-up event! We meet at The Studio Adl on Thursday nights between 6pm-9pm to get our craft on. It’s $10 on the door and everyone is encouraged to bring whatever project they’re working on. If you don’t have a DIY on the go, you can come and learn something new or skill-share with another maker. It’s a really inclusive space where everyone is welcome!
  • Craftanoon – We also host a monthly Craftanoon Calendar with a variety of unique classes! Make your own headpiece, learn to crochet, bedazzle some sunnies, learn drag makeup! We’re always on the hunt for local artists and creatives who would like to host their own workshops so please get in touch if you’d like to share your skills.

We also run parties and events for all ages! Kids parties, work functions, hens nights- whatever the occasion, there’s a craft for that!

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Tema: What do you hope your customers to experience and appreciate about purchasing from The Studio ADL?
Tash: We’re all about normalising the peculiar here! There’s no such thing as “too much”, “too bright” or “too weird”. We want people to feel comfortable to embrace colour and step away from the trends. Buying handmade and local makes such a huge difference to not only the artists you support, but bit by bit, helps change the society we live in. BUY LOCAL!

Tema: Do you tend to offer your products at local markets or online or are you primarily running your operations from your physical shopfront on Hindley Street
Tash: All three! I tend to make appearances at local markets quite regularly. You can find us on Instagram, Facebook and online, as well as popping into The Studio ADL to take a peek for yourself.

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Tema: How did you score your current location and what do you think of it so far?
Tash: If you haven’t heard of Renew Adelaide, do yourself a favour and look them up! They’re a brilliant government funded initiative that helps local startups get a foot in the door with their short-term, rent-free model! It’s a competitive process, but we’re so grateful they chose to support us in this venture!

Tema: What are some of your most popular products and why do you think that is the case?
Tash: For me it would have to be my Pot Heads. They have a bit of a following now with some people even having collections. I think they’re just so unique, people often tell me they’ve never seen anything like them before so they make brilliant gifts!

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Tema: What do you think is rewarding about being a small scale business in Adelaide / South Australia?
Tash: Without a doubt, the support from other small businesses. It’s humbling to hear that other local businesses are talking about us and directing customers our way. Adelaide has a beautiful “community over competition” attitude and I think that’s quite unique to South Australia. Ask anyone and most people will be able to list their favourite local brands, foods, designers and artists- I think that’s really special.

Tema: What do you think is challenging about being a small scale business in Adelaide / South Australia?
Tash: Probably Adelaide’s reputation. It’s certainly changing, but there is still a misconception that all the cool things happen elsewhere. Sometimes, it can be difficult to feel like you’re not constantly trying to prove a point.

Tema: Is there anything else that you’d like your customers / our readers to know about The Studio ADL?
Tash: THERE IS NO SUCH THING AS NOT BEING CREATIVE! Our imagination and creativity can sometimes be trained out of us as adults. We want to change all that, come get crafty with us!

Location
10B, 128 Hindley Street
Adelaide SA 5000

Social media
Facebook // Instagram

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