Interview conducted by Fatema Sitabkhan
Photos taken by Kate Campbell // Coltish Boutique
Dreamy dresses, playsuits, and accessories that will make you feel like summer all year long, Coltish Boutique on King William Road // Hyde Park is equipped with all the summer essentials that you need to make the most of the sunshine that blesses Australia (almost) all year round!
Owned and managed by Kate Campbell, Coltish has become a prominent one-stop fashion store for ladies who are looking to give their summer wardrobe a major makeover, without breaking the bank. With an attractive selection of Australian designer clothes at an affordable price point, Coltish aims to offer their customers with the opportunity to be on-trend, look fabulous for any and every occasion, and support Australian labels all at once.
Boasting of well-loved local (Adelaide-based) and national (Australian) designers such as We Are Kindred, Jaase, Harvey the Label, Isabelle Quinn, Bird and Kite, customers can expect to see a range of versatility in what decorates this quaint and inviting little boutique, that is tucked away among the hustle and bustle of King William Road. Couple it with accessories by Quay (sunglasses), Mahiya (wallets), F+H Jewelry (earrings), and / or The Luxe Project (bags) and you’ll have mastered the perfect outfit in no time!
Having recently collaborated with Kate over a photo shoot to shed some light on some of the gorgeous labels that are calling Coltish their home this summer, I was fortunate enough to conduct an interview with Kate, where I learned more about Coltish and how it has evolved since its inception in 2016 – have a read of our exchange below:
Tema: Can you tell us a bit about yourself, Kate?
Kate: I’m 29 years old, I grew up in Adelaide, moved to Sydney when I was 21 to study fashion design, and then I made the move back home after 5 amazing years to lay down some roots! I designed a small Australian Made swimwear range within that time, and once I moved back to Adelaide I decided to put my retail and fashion industry experience to use and open my own boutique!
Tema: How long has Coltish Boutique been in business for?
Kate: Coltish has been in business for just over 2 years now which is absolutely nuts!
Tema: In a sentence, what is Coltish Boutique all about?
Kate: Coltish Boutique is about fashion that makes you feel beautiful and comfortable in your own skin.
Tema: What do you hope for your customers to experience, when buying an item / product from Coltish Boutique?
Kate: I would hope that they are blown away by the friendly, down to earth service that my mum and I are known for. I think we’ve all had some shocking experiences when shopping for clothes and I would never want any customer of ours to feel uncomfortable or unwelcome in our store.
Tema: What is the range of items / products that you stock at Coltish Boutique?
Kate: We sell a range of mostly Australian brands with a bohemian twist – we love an effortless maxi dress or floaty top that makes you feel beautiful and like you’re walking on a cloud. Style meets comfort is the name of the game!
Tema: What are some brands that you’d like to highlight as taking up residence at Coltish Boutique?
Kate: We are big fans of the label Jaase here at Coltish, as the styles are flattering on a wide range of body shapes and the prints are just gorgeous. One of my all time favourite Australian labels is Le Salty Label – the styles, the quality and the price are all spot on! Not to mention that the designer Jane is absolutely lovely. Whoever says that you can’t be kind and successful in business doesn’t know what they’re talking about!
Tema: What do you think makes Coltish Boutique stand out from other similar businesses around Adelaide?
Kate: I guess what makes us stand out is that we are a very small, family run business, which I think are sadly disappearing as more and more super chain stores and brands open in Adelaide. We’re all about supporting local boutiques and businesses and the people behind them. It’s a tough gig!
Tema: How has your location in Hyde Park worked out for you so far? What about this location do you find appealing?
Kate: Hyde Park has always been a desirable location to me. I have fond memories of shopping along King William Road in high school and uni. Sadly it’s lost a little of its former glory as businesses come and go. I still love the paved road and the village vibes King William road has to offer, and I hope that it’s charm will only be amplified with the upgrade next year.
Tema: Do you primarily operate via your shop front in Hyde Park or do you have an online store as well? If so, how do you find the shopping experiences in-store vs online?
Kate: We sure do have an online store, it’s fantastic! I love that so many of our Adelaide based customers will shop online with us after hours and pick their orders up in store when they have the time. It means that you don’t have to miss out on beautiful styles that tend to sell out! We also offer Zippay and Afterpay online which is really convenient. We try our best to deliver the same friendly and warm customer service online as we do in store – which can be tricky via email! But I think that we pull it off well. We’re always here to help customers with any questions they have and we’re happy to accept returns on online orders because lets face it – things can look completely different on us normal, every day ladies compared to the models in the gorgeous campaign images!
Tema: What do you think makes it rewarding to be a small scale business in a place like Adelaide // South Australia?
Kate: They say that if you can make it in business in Adelaide, you can make it anywhere and I think that this is true. It’s a really tough climate here at the moment, especially in retail, and I think that it’s a testament to your business model if you can keep ticking along.
Tema: What do you think makes it challenging to be a small scale business in a place like Adelaide // South Australia?
Kate: I suppose that our smaller population can make it a little tricky to reach the audience size that you need in order to generate enough business! A lot of our online customers are from interstate, so without them it could be a bit of a struggle!
Tema: What are your plans with Coltish in 2019?
Kate: We’re introducing some new labels to the store which I am very excited about, and we’re setting our sights on potential pop up locations but I can’t say much more than that!
Tema: Is there anything else that you’d like your customers / our readers to know about Coltish Boutique?
Kate: We genuinely love our customers and our products, creating happy customer experiences is what we live for.
9 / 155 King William Road, Hyde Park, SA 5061
Mon / Tues / Wed / Fri: 10am – 530pm
Thurs: 11am – 7pm
Sat: 10am – 5pm
Sun: 11am – 5pm