There is something truly magical about a flower crown that can instantly put anyone in a super good mood! Made using the freshest of blooms, Belinda Piscino, who is a school teacher by trade, hopes to inject a sense of floral fun and elegance through her beautiful, little business Bloom Flower Crowns. Whether you’ve got a keen sense to learn how flower crowns can be made, want to have some custom-made crowns for a special event coming up, or simply feel like treating yo’self and getting a crown fit for a queen (yes, YOU!), Belinda’s creative flair will make you feel loved and ready to rock that boho-chic look effortlessly.
In anticipation of their appearance at the upcoming Gathered SA Markets next weekend (March 30 + 31), I was fortunate enough to conduct an interview with Belinda via Jenna O’Dell (owner of Gathered SA) – have a read of our exchange below:
Tema: Who are the faces behind Bloom Flower Crowns?
Belinda: There’s me, Belinda, the owner and I have several wonderful flower crown workshop hosts who work for me.
Tema: Can you please tell us a bit about yourself, Belinda?
Belinda: I have been a primary school teacher for 10 years and I am married with two boys Xavier and Leo. Back in 2017, I was looking for something creative to do and was inspired by all the gorgeous floristry and flower crowns on Instagram. I thought I’d make some flower crowns for myself and my cousins to wear to a fundraising event. We got some great feedback and one bride-to-be at the event asked me if I could run a flower crown workshops for her Hen’s Day. I thought that was a fantastic idea and got to work with creating the business. Since then, the business has grown really well, with lots of flower crown workshops for Hen’s Days, children’s birthday parties, as well as custom orders for weddings and special events.
Tema: How did you come up with the name of your business?
Belinda: I wanted ‘Flower Crowns’ in the name and thought ‘Bloom’ was pretty and catchy.
Tema: How long have you been running Bloom Flower Crowns for? How have you found the journey of your business so far?
Belinda: I started the business in August 2017, so around 18 months – it has been a delightfully unexpected ride and I am loving it!
Tema: What would you say about Bloom Flower Crowns to someone who may not have heard of you before? What do they need to know about your business, straight away?
Belinda: I’d tell them that we can come to their next event with flowers and materials to host a fun flower crown workshop. We can also create a beautiful custom order for them or their friend to wear to their special event.
Tema: What inspires you to create your beautiful custom flower crowns?
Belinda: I love going to the flower market and seeing what’s new that I could possibly incorporate into my creations. I also love working out what colours, forms and textures would go well together. It’s a challenge sometimes, but I really enjoy this process that helps me achieve the finished product in the end!
Tema: What does the creative process look like?
Belinda: I use a combination of the clients’ brief and my own creative intuition to find the complementary match of colours, forms, and textures.
Tema: How long does it take you (on average) to create your crowns?
Belinda: It can take around 40 to 50 minutes, depending on the style of the crown.
Tema: What would you say are some of your most popular arrangements of flower crowns?
Belinda: White and green styles for brides-to-be to wear to their Hen’s Day are the most popular.
Tema: What events do you primarily cater for?
Belinda: Mainly Hen’s Days and birthday parties, but I am open to accompanying other events, such as baby showers and corporate reward or team building days. I’d also really love flower crown making to be an activity for guests at weddings. It’d be a great thing to do, especially between the ceremony and reception stages.
Tema: Do you have a physical shopfront? If not, where can people purchase your gorgeous bloom flower crowns?
Belinda: Not yet, although I am currently renovating one in Hindmarsh. It’ll be under the name of the new wedding and event floristry arm to my business that I am working on. It will run alongside Bloom called Wild At Heart Flower Co. I’ll have a selection to choose from in the shop and I will also be able to meet clients there to discuss their custom orders.
Tema: How did you get involved with Gathered SA?
Belinda: I have been to a couple of Gathered SA markets in the past and have always loved the fantastic combination of beautifully locally made things available. When I saw that there was an opportunity to host workshops at the next market, I jumped at the chance.
Tema: I see that you offer workshops for your customers – will this be something that you’ll be offering at Gathered SA? If not, how do these workshops work for those interested?
Belinda: Yes I am offering workshops at Gathered every hour on the Saturday, starting at 10:15am – book your tickets here! As part of the ticket price, all customers will be provided with a selection of fresh flowers, materials and friendly guidance to help you create your own masterpiece. Alternatively, if you’d like to enquire about a flower crown workshop at your place, please send me an email to email@example.com and I can get something organized for you.
Tema: What do you hope for your customers to experience, when they purchase from Bloom Flower Crowns?
Belinda: I love to see the joy of wearing a Bloom Flower Crown that it brings to the wearer. The crowns always bring a smile to the faces of people round them and make the wearer feel special.
Tema: What do you think is rewarding about being a small scale business in SA
Belinda: There is such a buzz of activity going on in SA that is apparent when you jump on social media or head out to makers markets such as Gathered SA. There are so may amazing creators out there and lots of exciting projects coming to fruition. There is also a really supportive community that is connected by social media and markets such as Gathered SA, which offer an opportunity for small businesses to come out from behind their screens, meet each other and form connections. This can lead to collaborative relationships that enrich the whole creative process. Its fantastic how other small businesses look out for each other and are often open to collaborating for mutual benefit. I also find the general public are so welcoming of small business. Many seek out something different from the ‘norm’ and are willing to step out of their comfort zone. That is incredibly rewarding and encouraging.
Tema: What do you think may be challenging about being a small scale business in SA?
Belinda: There are always lots of options for people, so the challenge is to stand out with a point of difference. Whether it’s a product or service on offer it needs to be done well and offer something that people haven’t seen or experienced many times before already.
Tema: What do you think helps your business stand out from the rest?
Belinda: Flower crowns are a definite trend and people love them. I pride myself on being flexible when it comes to workshops and custom orders, being easy to communicate with and offering a quality product. I’ve always strived to keep my social media on point and I have a cracking professional image with my branding and website. All of these things help!
Tema: Is there anything else that you’d like our readers and your customers to know about Bloom Flower Crowns?
Belinda: If you’d like to inject some fun into your next event, then get in touch to find out more about our workshops or custom orders.
Interview conducted by Fatema Sitabkhan
Photos supplied by Bloom Flower Crowns and credited as provided.
With thanks to Jenna O’Dell from Gathered SA