Yep, you read that title right and no, it’s not a typo.
Prinsimple by South Australian local Isabeau Corkhill was created to blend the concepts of design and printing services. Offering standard and custom designs of work, Corkhill hopes to proudly showcase her skills around Graphic Design into her creations and make something that will not only be personable but also memorable to her customers for a long time.
With the upcoming Gathered Design Market in October, I had a Q&A with Corkhill about her anticipations around participating in the market as a stall holder – have a read of our exchange below:
Tema: Can you please tell us a bit about yourself, Isabeau?
Isabeau: I am a Graphic Designer with over 4 years experience and a Bachelors Degree in Communication Design. I have a great passion for print design and I love working with bright and bold colours. I have two adorable cats, Gemma and Patrick, one who loves cuddles and the other who loves from afar. I grew up in Adelaide and love that as a state, we have so many different scenes. One minute you’re at the beach, then the city, and somehow find yourself in the hills. I love being able to go for a long drive to nowhere with no reason and it’s an adventure and get some inspiration for my designs.
Tema: How did you decide on the name of your business – Prinsimple?
Isabeau: I wanted to focus on the main principle of design (simplicity) and the service I provide (print). Prinsimple combines the concepts of print and the simplicity, while playing on the word principle that ties back to design. It is a playful and descriptive word for what my business is and what will hopefully grow into one that offers a range of printing solutions.
Tema: What made you decide on starting up your own business?
Isabeau: I wanted to provide both a design service and a print service that was personal, affordable, and professional. But, I also thought it would be a lot of fun! I get to design something new everyday and get to share that with everyone and design something that they get to enjoy. When I started researching, I found that a lot of businesses would offer you either printing or design. It was hard to find somewhere that offered you both and with reasonable pricing. I feel that by offering both the design and printing services, I am able to give customers a personal experience with a professional product.
Tema: How did you decide on what to offer via Prinsimple?
Isabeau: It was tricky deciding what products to offer, because it was really important to me to be able to provide both services and provide them well. I don’t just want my customers to be happy; I want to be proud of the product that I’m producing. Designing my geometric animals helped me show off my design skills and also show products. I’ve started offering printed mugs, which have really opened up the ability to do more custom work. I have been able to use both my own designs and work with customers (and even other small businesses) to help bring their designs to life. In the future, I’d really love to expand my range, hopefully offering more gift options, such as stubby holders, t-shirts, and canvases.
Tema: What inspires you to create your designs and prints? Where do you often go to get some inspiration if you’re going through a creative block?
Isabeau: I get really inspired when I design things my friends would like. I can personalise a certain saying to them – that way, I find that it is not just them that it could relate to, but to possibly anyone, and it can be made custom for anyone – whether it is changing the colour or typeface or a word. Simply, I want to design something that can be relatable without being generic. If I get stuck and can’t think of anything, I go for a drive or a walk to clear my head. If that doesn’t work and it’s night time, I often just go to sleep and wake up at 2am with an idea (and I start designing again)!
Tema: I see that you do a bit of custom work as well – what are some examples of custom works that you’d like to share with us?
Isabeau: One of my first custom work pieces was a “sugar skull”, as it was explained to me (some people may know that as a Calavera). That was great to design, as I hadn’t done one before and was great to dive into something completely new. I have also printed a few logos on some mugs for some fellow stallholders that I attend markets with. I have also done a few custom name mugs – all different styles, and all for different reasons. It’s like outsmarting the office mug thief, where you can express your personality through a design or giving a fun and personal gift.
Tema: On average, how long does it take you to fill up your website with your products? Or do you prefer to work on a pay-as-you-go basis?
Isabeau: I work on a by-order basis. It means that I don’t need to hold a lot of stock and nothing goes to waste. It also means I can fulfill the custom orders more efficiently, as I have the material to print on without already having used it for an existing design.
Tema: How long has Prinsimple been in business for? How have you found the journey so far?
Isabeau: I have been in business since the end of July 2019. I found the initial researching part very interesting and surprisingly not overwhelming, as it isn’t normally my strong suit. But, I was very eager to also move on from research into actually being in business and start producing work. I love working markets and being with the customer while they look at the various designs and ask for custom work. I really do want to create that personal experience where they can get exactly the right design for them and love it.
Tema: Do you primarily run online or do you have a physical shopfront / stockists where people can access your products / services?
Isabeau: I have both a presence online and as a stallholder at various markets. To create that personal experience a physical presence helps a lot and that is why markets are very important to me. However having an online platform helps reach out to those to want to browse in their time and their way and that is a personal experience as well.
Tema: What do you think helps Prinsimple unique and a stand-out?
Isabeau: Offering both a custom personal design service as well as the finished good service is unique and appealing and I guess what makes it stand out is that you often don’t get a lot of freedom with design for a good cost and quick results.
Tema: What have you found rewarding about being a small scale business in Adelaide / South Australia?
Isabeau: I have definitely found the custom work rewarding, as I get to see the look on people’s faces when they first see their finished design. I have found a lot of support from other local businesses that I have met through various markets I have attended. I have already been able to help another business establish a promotion, where they can give away mugs with their logo on it once their customers have bought 10 pizzas. The support I have received from other small businesses has been amazing and I am looking forward to returning the favour when the chance arises.
Tema: What have you found challenging about being a small scale business in Adelaide / South Australia?
Isabeau: Managing my growth as a business has been challenging, as I need to find the right time to launch new products by managing my cash flow and ensuring I have designs ready for that type of product.
Tema: How did you get involved with Gathered SA?
Isabeau: I initially attended the July market as a consumer and noted the various types of designer stalls. So Gathered naturally came to mind, once I started my own business as something I wanted to be a part of. I was so excited to hear that I could attend the Gathered October event as a stall holder and offer my design service to such a large likeminded community.
Tema: What are you anticipating from the upcoming Gathered SA market?
Isabeau: This will be the biggest market I will have attended and I really look forward to seeing such a large and diverse group of people who share a likeminded appreciation of design as the other stallholders and I do.
Tema: What can people expect from visiting and/or supporting your business at the Market?
Isabeau: A friendly smile, lots of colour and hopefully products they love.
Tema: What would you like your customers to experience by buying something from you?
Isabeau: I want them to have an experience they will remember, not because of bells and whistles, but because of the simplicity and authenticity of how I work. I’d love everyone to remember me and my business as a whole. I’m really proud of my products and I love interacting with my customers.
Tema: Is there anything else that you’d like us to know about you and your business Prinsimple?
Isabeau: I am environmentally conscious. I am part of an industry where a lot of waste is created, so I’d like to think that I’m doing my best not to add to it. I try to minimize my waste by using recycled paper and packaging and recycling my ink cartridges. I also try to avoid using plastics where possible and practical.
You can visit Prinsimple at the Gathered Design Market on October 26 + 27 from 10am – 4pm at the Queen’s Theatre in the Adelaide CBD.
Entry to the market is $2 and there is $4 (flat rate) parking available on Saturdays and Sundays at K Park along Playhouse Lane.
With thanks to Jenna O’Dell from Gathered SA for the interview opportunity.
Interview conducted by Fatema “Tema” Sitabkhan
Answers + images supplied by Isabeau Corkhill // Prinsimple