The Studio ADL – Interview

One of the most latest members joining the Renew Adelaide family is The Studio ADL. Opening their doors in early October, The Studio ADL is a brand new project that has been in the making for quite some time and is owned and managed by SA-based creative- Natasha Evele (aka Calamity Tash).

Setting up shop by the G U Filmhouse on Hindley Street, The Studio ADL boasts of a splash of colour that covers every nook and cranny of this small but very versatile space. Walk in and you won’t help but feel mesmerized by the rainbow-esque welcome that greets you, no matter where you look! The space might be small, but it is cozy, inviting, and gives new meaning to the well-known phrase, “The only limit is your imagination”.

I was fortunate enough to score an e-interview with Tash, where we discussed this new venture and the innovative concept behind the business. Have a read of our exchange below:

Tema: Who is the face behind The Studio ADL?
Tash: I’m Calamity Tash, a creative go-getter, who started my first stationary business at the tender age of 13. My life has been one creative venture to the next ever since. From this young age, I realized that I didn’t have the same interests as my peers, especially when it came to personal style. I always liked things brighter, louder, sparklier and “weirder” than my friends. As an adult, I’ve completely embraced my unique style. I’m best recognized for my Pot Heads. I salvage old toy dolls, lovingly repaint and repair them before turning them into succulent planters. Each one is completely unique and handmade. Other than that- my motto is, “If you can dream it, I can make it.” I love collaborations, commissions and craft challenges!

Tema: What made you decide to set up your business The Studio ADL?
Tash: I’ve longed for a place in Adelaide where I could meet like-minded creatives. The Studio Adl is a safe and inclusive place for anyone, of any creative skill level, to make friends, skillshare and try new things.  My old craft shed was bursting at the seams and I was desperate for a bigger studio space. I find working alongside other creatives is super inspiring and can help you get through those creative blocks.


Tema: How long have you been in business for?
Tash: I’ve been making and selling Pot Heads for 8 years now but they’ve seriously improved over the years which I’m really proud of. I’ve always made and sold my various creations at small markets but only in the last 2 years have I have the confidence to identify as an artist and really push my brand. 

Tema: What do you think helps your business stand out from the rest, in terms of what you have to offer?
Tash: We don’t take ourselves too seriously at The Studio Adl and we think that arts and crafts should be FUN! Our products are unique, bright and certainly make a statement- and so do our events. Our Craftanoons are aimed to encourage people to try something new and get back to using our hands for something other than scrolling. You won’t find high end, expensive workshops- we aim to put the childlike whimsy back into DIY! Pipe cleaners, pom poms, glitter and flowers- our monthly Craftanoon Calendar always has something unique to offer for all ages.


Tema: What is the range of products offered by The Studio ADL?
Tash: There is an ever changing treasure trove that exists at The Studio ADL! Lately, I’ve been making dazzling tinsel tassel earrings, tinsel jackets, headpieces and of course my Pot Heads. It really depends on what has inspired me in recent times.

Tema: How do you create your beautiful products and what is the production time like (how long does it take you to create the products)?
Tash: I think this is something a lot of artists would like people to realise- how much time goes into doing what we love. We often pour hours into our products, especially in the development stages. I try to use as many recycled or reclaimed materials as possible in my practise so sourcing those can take days, if not weeks. It takes a long time making and practising, before we can efficiently pump out our designs.


Tema: What are some events that you regularly run at The Studio ADL?
Tash: So, there’s two main events that we’d like to highlight:

  • Stitch n Bitch – Our Stitch n’ Bitch is a fortnightly meet-up event! We meet at The Studio Adl on Thursday nights between 6pm-9pm to get our craft on. It’s $10 on the door and everyone is encouraged to bring whatever project they’re working on. If you don’t have a DIY on the go, you can come and learn something new or skill-share with another maker. It’s a really inclusive space where everyone is welcome!
  • Craftanoon – We also host a monthly Craftanoon Calendar with a variety of unique classes! Make your own headpiece, learn to crochet, bedazzle some sunnies, learn drag makeup! We’re always on the hunt for local artists and creatives who would like to host their own workshops so please get in touch if you’d like to share your skills.

We also run parties and events for all ages! Kids parties, work functions, hens nights- whatever the occasion, there’s a craft for that!


Tema: What do you hope your customers to experience and appreciate about purchasing from The Studio ADL?
Tash: We’re all about normalising the peculiar here! There’s no such thing as “too much”, “too bright” or “too weird”. We want people to feel comfortable to embrace colour and step away from the trends. Buying handmade and local makes such a huge difference to not only the artists you support, but bit by bit, helps change the society we live in. BUY LOCAL!

Tema: Do you tend to offer your products at local markets or online or are you primarily running your operations from your physical shopfront on Hindley Street
Tash: All three! I tend to make appearances at local markets quite regularly. You can find us on Instagram, Facebook and online, as well as popping into The Studio ADL to take a peek for yourself.


Tema: How did you score your current location and what do you think of it so far?
Tash: If you haven’t heard of Renew Adelaide, do yourself a favour and look them up! They’re a brilliant government funded initiative that helps local startups get a foot in the door with their short-term, rent-free model! It’s a competitive process, but we’re so grateful they chose to support us in this venture!

Tema: What are some of your most popular products and why do you think that is the case?
Tash: For me it would have to be my Pot Heads. They have a bit of a following now with some people even having collections. I think they’re just so unique, people often tell me they’ve never seen anything like them before so they make brilliant gifts!



Tema: What do you think is rewarding about being a small scale business in Adelaide / South Australia?
Tash: Without a doubt, the support from other small businesses. It’s humbling to hear that other local businesses are talking about us and directing customers our way. Adelaide has a beautiful “community over competition” attitude and I think that’s quite unique to South Australia. Ask anyone and most people will be able to list their favourite local brands, foods, designers and artists- I think that’s really special.

Tema: What do you think is challenging about being a small scale business in Adelaide / South Australia?
Tash: Probably Adelaide’s reputation. It’s certainly changing, but there is still a misconception that all the cool things happen elsewhere. Sometimes, it can be difficult to feel like you’re not constantly trying to prove a point.

Tema: Is there anything else that you’d like your customers / our readers to know about The Studio ADL?
Tash: THERE IS NO SUCH THING AS NOT BEING CREATIVE! Our imagination and creativity can sometimes be trained out of us as adults. We want to change all that, come get crafty with us!

10B, 128 Hindley Street
Adelaide SA 5000

Social media
Facebook // Instagram

H&M Opens At 10am TODAY!

One of the most exciting and anticipated stores in Rundle Mall is opening their doors today at 10am!

H&M (Hennes & Mauritz AB) has been a work in progress for the last couple of months by the Rundle Mall Plaza complex and gearing up for their big day, I was fortunate enough to go to the pre-launch and check out the layout of the store.

Decked out to boast of a range of items across two levels (a cruisey 3000 square metres), the impressive establishment has been sectioned out meticulously for customers to have the most ease in finding things to add to their wardrobe. The ground floor has been fitted to accommodate young girls’ clothing, beachwear, and homewares, while the upstairs has a decent selection of men’s clothing, kid’s clothing, and women’s clothing. With the upcoming summer season coming, it’s no surprise to see the many pops of colors resonating from each nook of this much-awaited Swedish fashion powerhouse.

Having built up a reputation to offer quality, sustainable fashion at an affordable price there’s something for everyone – women, men, teenagers, children, and everyone in between! A diverse range from casual to glam is available here, without needing to break the bank!

One of the most exciting parts of this new store is their Homeware section, which has a lot of cute accessories and decor items that are bound to spruce up any room in your home! Bed linen, storage options, eye-catching crockery, and colorful beach essentials are just some of the fun things that are in-store (pun intended) at this new shopping joint! With its opening coming just over a month before Christmas, you will be pleased to find a number of holiday-friendly items for under $100!


H&M will be opening their doors in Rundle Mall TODAY (Friday, November 2) from 10 am.

Official website

50 Rundle Mall, Adelaide SA 5000

With thanks to Girl About Town for the invite to the event.

Katya Komarova – AFF 2018

Featured image by Meaghan Coles , other images by Fatema Sitabkhan

Russian-born designer Katya Komarova has created her namesake label to become one of the most well-known and well-loved labels in Adelaide and South Australia since 2014. Boasting of a minimalist look with her classy accessories and clothing, Katya Komarova has incorporated her experience in the fashion industry as a model towards aiding her business to become what it is today. Being recognized in fashion shows all over the world, she has created a range of products that not only add and enhance your overall look, but also comes from sustainable, vegetable-tanned leather that is long-lasting and environmentally friendly.

As someone who is a huge fan of her accessories and clothing that is all about the femininity, minimalism, and versatility with a range of daily / casual / formal looks, I was fortunate enough to get a sneak peek of Katya’s latest collection, which made its debut at this year’s Adelaide Fashion Festival, as part of the SA Designer Showcase runway collection – have a read of our exchange below:

Tema: Who is in the team of Katya Komarova and what are their roles?
Katya: I have a few suppliers working with me here in Adelaide helping me source leather and laser-cut it. I also work with a few of TAFE SA graduates on some of my clothing items. On top of that, I have recently collaborated with one of the local artisans, which was revealed as part of this year’s AFF collection.


Tema: What are the primary elements in your designs that make you stand out from other fashion labels?
Katya: I believe, sustainability, minimalism and versatility set me apart from other designers in Australia. There are not many designers producing locally and using biodegradable material, and I am proud to be one of a few.

Tema: What are the main messages that you hope your fashion label is representing?
Katya: Buy less, wear more of what you have. Each of my accessories can be worn in so many different ways and that’s the main message behind it all. There is just too much fashion and at the end of the day, we just fall in love with one item and wear it a lot. But in order to make it look different, I have come up with interchangeable straps and handles for my bags.

Tema: Is there a reason that you’ve specifically chosen to work with vegetable-tanned leather? What are its benefits / advantages?
Katya: It’s the cleanest way of tanning leather. There are no chemicals used in the production process. This definitely helps with the life cycle of the item. It’s also a long lasting material in comparison to chrome-tanned leather.


Tema: Let’s talk about your gorgeous handbags – where did the idea of customizing their handles come from?
Katya: I just didn’t want to have many bags because I finally designed the one I really loved and I wanted it to fit all of different outfits and occasions.

Tema: How did you design on deciding what color handbags would be part of your collection?
Katya: I lost my grandmother recently. She really loved browns. So that was the first idea behind picking the colour and then I was lucky my supplier had it so in was meant to happen.

Tema: How do you think your accessories help with reducing fashion waste in the industry?
Katya: Well, firstly, by having some accessories in your wardrobe, you can simply play around more with clothes you already have and make it look different everyday. On top of that, the production process has evolved and now by using laser-cutting machines we reduce production waste as well. Also, the unused items can be reused for different purposes, as all of my new styles are stitch-free.


Tema: How do you think your label has evolved over the last 8 years (did you start marketing your designs in 2010)?
Katya: It was a different label back in 2010. I launched Katya Komarova in 2014 and it changed dramatically, in my opinion. Apart from moving all the production to Australia, the aesthetics have changed a lot as well and I am very happy to see how far it’s come.

Tema: Your new collection boasts of a pop of color, in comparison to your earlier collections, which primarily included neutral tones. What made you decide on a shift in the color scheme?
Katya: I listen a lot for my customers and see what is actually trendy and adopt it all into my new range.


Tema: What do you think is rewarding about being a small scale label in Australia
Katya: It’s definitely easier maintain my stock and control the quality. I also think it’s a good selling point these days. People want to know the story behind an item before it goes on a store shelf.

Tema: What do you think are some of the challenges about being a small scale business in Australia?
Katya: Being price-competitive.

Tema: How do you feel about being a part of AFF this year? What are you anticipating from this year’s turnout?
Katya: It’s always a great pleasure to be a part of such a major South Australian fashion event. It will be my third year and I can’t wait to see what is has in store. It is definitely a great platform for me to showcase my work. I have a lot of clients in South Australia and hope to see some of them at the runway.

Tema: What inspired you to create your unique accessories for this year’s collection?
Katya: There is a lot of geometry and simple lines. I want my designs to be clean and easy to be worn by a modern woman so I absolutely watch out for how women dress and try to adjust my designs to what I see.

Tema: How is your latest collection different / unique from your previous collections?
Katya: New colours, more mature shapes and, yes, there is a lot of consistency from my previous work, as some items have become real hits, like the bucket bag.

Tema: What do you hope for your customers to experience, when they buy your gorgeous accessories / clothing / hand bags?
Katya: I want them to wear my items everyday and make them feel special, unique. I also want the to feel good about wearing smarter fashion. My items are very meaningful in terms of materials and production and we all should be proud by making difference and choosing something better than fast fashion.

Tema: When you release your products by the collection, what keeps you motivated during the planning process? How do you keep challenging yourself in a creative medium?
Katya: Some rest helps, but also keeping myself in the loop of what else is happening around in the fashion industry motivates me a lot. And exhibitions, of course.

Tema: What are your plans post-AFF? There’s a rumor going around that you might be moving interstate? Will you be returning back to Adelaide if that’s the case (for visits / appearances)?
Katya: Yes, I am moving to Sydney and don’t know when and if I will be back. I have my core stakeholders here, so there are a lot of reasons to be back on a regular basis. Will see.

Tema: Is there anything else that you’d like your customers / our readers to know about your label?
Katya: I would like to say a big Thank You to everyone who has been and keeps supporting what I do. It would be very different without my amazing customers and brand admirers. It keeps me going and I promise to bring more and more amazing designs so stay tuned!

Official website

Social media
Facebook // Instagram

Hot Off The Press: CLIQUE Mag In Print

“Welcome to the new Clique. Reworked. Re-energised.” – Clique Magazine

Clique Magazine has become a household name that is synonymous with style, sass, and substance and after a year-long hiatus, the beloved magazine has made an epic comeback with their latest print issue!

Resurrecting the freshest and latest magazine in print with the theme of sustainability, the new edition of Clique boasts of a colorful selection of individuals and small-scale businesses that are local, that promote sustainability, and that are powerful enough to make an impact in our society for all the right reasons.

Gif supplied by Clique Magazine

“There’s a perception that the fashion industry doesn’t care about ethics. We’re going to show you how to think differently…consider this our little piece to inspire, shine light on new talent, and to show things in a new way.” – Selena Battersby (Editor of Clique (print))

Look out for these freshly pressed copies of Clique at your local cafe, restaurant, or boutique and don’t be surprised if you can’t put it down, because it’s a real page turner!

Official website

Social media
Facebook // Instagram



Photography by Meaghan Coles

Dream and Drive – INTERVIEW

Interview by Fatema Sitabkhan
Photography by Weronika Mamot // Kim Fisher
Models: Amy Dalton // Emily Peel
Make up + hair: Gemma Holmes // Ali Knight

Body positivity and inclusivity are fast becoming part of the norm and for it to make a significant imprint in the fashion industry is a BIG step for women of all shapes and sizes!

One such wonderful lingerie company is Dream & Drive – a South Australian-based feminine label that brings all the elements of sass, class, sensuality, and a hint of playfulness. With an array of choices from PVC to delicate lace, Dream & Drive offers its customers with the opportunity to enjoy lingerie that can be customized to their liking and presents with effortless underwear that hugs and supports your best bits seamlessly.

I was fortunate enough to score an interview with the lovely Carly Morrison, who is the brains behind this oh-so-fabulous business – have a read of our exchange below:

Tema: How did Dream & Drive become a reality?
Carly: The truth is – I needed to do more with my life! Once I came back after studying overseas and specializing in underwear design, I lost my job. While this was unexpected, I knew I needed to start working on something that I loved, in order to stop me from going into another deep mode of depression. It was also something that felt right to do. So, while I looked for another job to get some savings for a deposit towards my house, I also budgeted an amount that would go towards assisting the rundown of my business from home. I built my business by slowly buying what I needed, bit by bit – from supplies to machines. No one in my family has sewn – I’m the first to take this step, where I undertook studies and learned the skills through my own practice and research. It all comes down to persistence and I’m glad to have kept on going with it to this day!

Tema: Can you please tell me a little bit about yourself, Carly?
Carly: I’m 27, I live in and grew up here in South Australia. I design and manufacture all the lingerie you see in collections, organise photo shoots, work with models, and design the look books. Every piece of lingerie is handmade by myself with love and care and is finished with a lovely handwritten note, which is wrapped in tissue paper.

Tema: What made you start up your own business?
Carly: I wanted to continue what I had learnt in fashion school; both here and overseas. I simply didn’t want to stop! Studying underwear design in Milan reinforced that pursuing my idea of having my own business could be a reality. Within a month or so of arriving in Australia, I started designing and I’ve been going ever since.

Tema: Is there a story behind the name of your business – Dream & Drive?
Carly: In my graduation collection at TAFE (2012) was named the same, I based my designs on shapes and patterns of 1950s concept cars. It was named after a book called Dream & Drive – when thinking about naming my label, it seemed fitting. Dream & Drive Lingerie evokes something dreamy yet strong and driven.

Tema: Is Dream & Drive an SA-based business? Where do you source your fabric and other materials from?
Carly: I am based here in SA, so it’s all made here – from design to finished product. As for fabric and other materials, I source mostly from within Australia and a lot of my limited edition pieces have been end of rolls/off-cut remnants I’ve bought, which otherwise would have been discarded. I do my best to reduce waste, so it’s great to reuse my own off-cuts or others into lingerie; like quarter cup bras. Everything can have life again.


Tema: Why did you decide to base your business on lingerie?
Carly: I’ve always had an interest in lingerie since I was a teenager. It wasn’t until I began studying fashion that I did my own research. I started pattern making and sewing lingerie in my own time and I haven’t stopped since, so, it is a sector of fashion I’ve always been drawn to, more so than anything else.

Tema: What do you think makes your brand of lingerie stand out from what’s already out there? What do you think is your selling point?
Carly: I’m one of the very few lingerie designers and manufacturers here in Adelaide. Everything you see in collections are all handmade with love and care. The ethos has never been to be mass! There is a sense of uniqueness in design and personal service. Many of the designs are a modern take on different eras of fashion and their shapes and silhouettes in the form of lingerie.

Tema: How would you describe your style of lingerie to someone who has never shopped from Dream &Drive before?
Carly: Dream & Drive Lingerie is a feminine label, sheer sensuality and hints from vintage aligned with dark and light playful undertones. Think delicate yet strong silhouettes. The purpose is simple, locally based and a positive attitude to the physical form – lingerie as self love.

Tema: What inspires you to create the designs / patterns / styles of lingerie? What does the creative process look like?
Carly: I think a lot about different shapes, so the Golden Flowers collection was based on bows and flowers and I thought a lot about the shapes and broke them down into designs. So for example in the Evolve Bralette, I added pleats each side of the bust, wrapping the centre in delicate lace to give the impression of a bow and flower. I usually will be thinking designs over in my head for a while and then draw sketches. Design is 10% of what I do, a design might look great on paper, but once I begin pattern making and sewing, a sample it can start to change and adjust. Once again, after fitting, they take a new form.

Tema: Is there a new collection in the works and if so, when will it be released?
Carly: I’ve just released a new collection Dark Paradise. I’m working on designing and making one main collection per year, with limited edition pieces in between.

Tema: What do you hope for your customers to experience when purchasing from Dream & Drive?
Carly: Often a more personalised service – if it’s not through custom orders, which require more conversation – I always write a nice personalised note to each order. People feel comfortable approaching labels like myself, especially lingerie is very niche in a way that people who are into lingerie are interested in every detail and are very specific about their needs like sizing and fabric. There is definitely a sense of community on Instagram surrounding lingerie, which is quite unique, so there is a personalised touch to it. Often, people contact me after they receive their purchase and are absolutely in love with it!


Tema: What are some of your most popular options of lingerie?
Carly: Anything high waisted!

Tema: What do you think is the ideal form of lingerie that women can enjoy best?
Carly: The ideal lingerie is what feels comfortable for you. We are all different, different shapes like different textures, colours and styles – it is totally up to the individual and there is no right or wrong.

Tema: Do you do custom orders as well as stock-ready items? If so, what does the process typically look like?
Carly: I do custom orders. I work from measurements and make changes to the closest pattern size. I try to do majority of my cutting on one day of the week and space out my sewing and packing during the week. It doesn’t always work that way, but generally yes! I make to order, once I make an order I’ll make more of the same style to replace to stock on a shelf. I keep all my orders on racking, with a post-it labeling, that details what style and size it is. Once complete, they move to the top shelf to be sent.


Tema: Is this your full time work or do you do something in addition to running Dream & Drive?
Carly: I work full time in another job, so I spend on average 15+ hours on my business per week.

Tema: Are there any hopes of setting up a physical shopfront or do you prefer to run your business solely online?
Carly: I love the idea of a physical shopfront! At the moment, I do everything from a spare room and solely being online is the best platform for me.

Tema: Do you primarily tend to produce lingerie in neutral tones or do you offer colorful options as well?
Carly: At the moment, it’s all neutral and black.

Tema: What do you think is one of the most rewarding features of being a small business?
Carly: I feel being a small business, the connection to customers is closer and people often contact me freely with questions and feedback. It often feels like we’re just having a friendly chat. I love that there is something far more personal about being an independent brand.

Tema: What do you think is one of the most significant challenges of running a small business?
Carly: There are times I will have to admit it can take a real toll mental health. I do most things on my own from cutting, making lingerie and marketing to updating my website. All of those happen regularly, so becoming ill (for example) can be a real setback.

Tema: Is there anything else that you’d like your customers / our readers to know about Dream & Drive?
Carly: In October, orders over $100 will include a free pair of knickers – these are any style of knickers in your size (think of it as a lucky dip but for lingerie!).

Official website

Etsy store

Social media
Facebook // Instagram // Tumblr // Pinterest

H&M In Rundle Mall Has An Opening Date!

With thanks to Girl About Town for the information

Adelaide, listen up! It’s the fashion news that we’ve been waiting for years and after much speculation and anticipation, we finally have a date for the opening of Rundle Mall’s brand spanking new H&M store!

*drum roll, please*

Clear your schedule and mark your calendar for November 2 is the holy day when H&M in Rundle Mall Plaza will open their doors to the public! Setting up their first ever store in South Australia, Hennes & Mauritz AB (H&M) – the international fashion retailer known for fashion and quality at the best price in the most sustainable way – will be spanning across 3000 square metres and 2 levels. Offering its customers with an “unparalleled shopping experience” in the heart of the CBD shopping precinct, the newest H&M store will be decked out with all sorts of apparel, underwear, and accessories to cater to people of all genders + ages, in addition to catering to Home organization.

“We are excited to finally be able to announce the opening date for our Rundle Mall Plaza store on November 2nd, 2018 and to offer our customers an incredible fashion shopping destination within Adelaide.“We are also looking forward to introducing our H&M Home concept to Adelaide as we feel this really rounds out our wide assortment offering.” – Australian Country Manager for H&M Thomas Coellner

This will be the 32nd store to find a home in the Australian market, since opening their 1st in 2014. Further stores that have been announced include: Westfield Kotara, NSW, The Glen Shopping Centre, VIC, Westfield Coomera, QLD and Westfield Carousel, WA.

Official website

Social media

Alexandra Lingerie, Adelaide Arcade

~ With thanks to Girl About Town for the information + images ~

Lingerie is something that has always been viewed to be pleasing and make you feel attractive – not only on the outside but also within. Finding a bra size that actually works for your body frame + overall support + aesthetic outlook has always been a bit of a mission for me personally. More often than not, only 1 or (in better cases) 2 of those 3 crucial components are fulfilled.

Brand new business Alexandra Lingerie in Adelaide Arcade has opened their doors with the aim of meeting the demand to provide women with “comfortable, tailored, [and] beautiful lingerie”. French Entrepreneur Alexandra Vaissière has carefully curated her boutique lingerie store to cater especially for women searching for the perfect bra.

Photo portrait Aix en Provence
Alexandra Vaissière – owner of Alexandra Lingerie

“Lingerie has been my passion since I was a teenager, as I’ve always struggled to find bras in my size. In my early 20s, I was working for France’s biggest lingerie chain and it was so frustrating to not be able to wear the bras I was selling all day. I dreamed of having my own concept of lingerie brought to life in a store – a store where I’d be able to find pretty and comfortable lingerie that fits perfectly,” – Alexandra. 

Bringing her years of experience working for leading lingerie brands, along with her knowledge and skills attained through a Diploma in Business Creation & Management, Alexandra opened her first store in the historically significant Adelaide Arcade in April 2015.

PrimaDonna - Deauville - Caffe Latte
PrimaDonna – Deauville – Caffe Latte (image supplied by Alexandra Lingerie)

“I was supposed to open my business in France, but my husband and I decided to visit Australia first and we fell in love with Adelaide.” – Alexandra

There is a generous selection of sizes available at this store, ranging from 8 – 22 and from cup sizes D – J. There is also a variety of bras to choose from – moulded, underwired, sports, maternity, swimwear, and sleepwear (mention a few) – all boasting a “distinctive” French touch. What’s even better is that there are options available for custom orders of any size / style / color.

“I have been a professional fitter for years and I know exactly how to fit busty women, because I am myself an H cup. I am always honest with my customers – I prefer to miss a sale than to sell the wrong bra.” – Alexandra


Alexandra’s French heritage is reflected in every element of the business – from her scrupulous customer service and elegant stock, to the store’s recent renovation to embody a Haussmannian Parisian style. The woman is never seen without a measuring tape draped around her neck and she is always dedicated to delivering only the best to her customers. Alexandra custom fits every customer and works meticulously to ensure that each woman leaves the boutique confident, happy and with the very best bra.

“For 10 years I had to wear ill-fitting bras because it was impossible to find my size, it left me with scaring on my skin and so much discomfort. I want to ensure that every woman finds their best fit. At Alexandra Lingerie, it’s the perfect bra or nothing.” – Alexandra

PrimaDonna - Madison - Caffe Latte
PrimaDonna – Madison – Caffe Latte (image supplied by Alexandra Lingerie)

31 Adelaide Arcade (Rundle Mall), Adelaide SA 5000

Opening hours
Mon: Sat: 9am – 5pm

Official website

Social media
Facebook // Instagram

2018 Mercedes-Benz Unley Long Lunch

~ With thanks to Girl About Town for the information + images ~

Adelaide’s premier fashion event – the Mercedes-Benz Unley Long Lunch – is back this October and those with a love for fashion and luxury can expect nothing short of excitement for the upcoming Adelaide Fashion Festival 2018 event!

King William Road, which is renowned to be an iconic shopping and lifestyle precinct, will welcome back the glamorous event, in celebration of new season fashion, sumptuous food, fine, local wines and the return of the warmer months.

Held on Friday, 12th October, the Mercedes-Benz Unley Long Lunch presented by Mercedes-Benz Adelaide & Unley will treat guests to a preview to the Adelaide Fashion Festival, which will not only introduce new season trends, but also purchase their runway-ready looks and experience a taste of what is to come.

“Mercedes-Benz Unley is committed to supporting local businesses as well as aligning ourselves with Adelaide’s premier fashion events, and we see the Mercedes-Benz Unley Long Lunch as a perfect fit. This event brilliantly showcases all that King William Road has to offer and we are excited to be the naming rights sponsor for another year.” Drew Ford (Mercedes-Benz Unley General Manager)

Expect to see lots of Spring / Summer inspired fashion from a versatile range of Australian labels, as they take to the street to inspire audiences and their wardrobes for the season ahead.


This year’s event takes on a new look and feel, with a greater focus on the shared experience of fashion and the ways it connects people. Two elongated tables will stretch over 200m of the iconic strip, with sprawling grazing platters and shared plates spanning the length of the event, giving a whole new meaning to the ‘Long Lunch.’

The shared food offerings will be provided by King William Road’s leading restaurants, using the very best fresh local produce. Top models will showcase the highlights of the trader’s Spring/Summer collections as they weave among the crowd, giving guests an exclusive sneak peak of new season looks.

For the first time, the 2018 Mercedes-Benz Unley Long Lunch has partnered with local charity, Parkinson’s South Australia. The non-for-profit organisation provides support and information to people living with movement disorders and their loved ones, including the 8,000 people in South Australia who suffer from Parkinson’s disease.

“Parkinson’s SA is thrilled to be the charity partner for the 2018 Mercedes-Benz Unley Long Lunch. As a King William Road trader, it’s a natural collaboration as we already have long-standing relationships with many of our neighbours and use them as our suppliers when we can – both for business and personally.” – Olivia Nassaris (Parkinson’s SA CEO)

With headquarters located on King William Road, the charity is a fitting association for the Hyde Park event, and one that The Mercedes-Benz Unley Long Lunch is proud to support.

Event details

  • When?
    October 12 (Friday)
  • Where?
    King William Road, Unley
  • How much?
    $1500 for full table segments of 10
    $750 for half table segments of 5
    Corporate tables are also available
  • Tickets?
    Click here for tickets



Let Them Drink Wine Gala Dinner, The Manor

“Fire up the winter soul in the Adelaide Hills!”

And what better place to do it than at the beautiful and stunning Manor castle in Basket Range! This stunning piece of architecture that dates back to 1928 has preserved its historic charm and charisma, whilst undergoing a recent 100 million dollar revamp that added a touch of modernity to the establishment.

“And I will make thee beds of roses, And a thousand fragrant posies” – Marie Antoinette

Nestled in the Adelaide Hills and boasting of a priceless view, the Manor will be hosting a Let Them Drink Wine Gala dinner in collaboration with Tomich Wines and will be bringing wine, warmth, and wonder – all under one roof – as part of the Winter Reds Festival!


The castle is surrounded by ample indoor and outdoor spaces, all of which will be used to provide guests with an unforgettable night of royalty and glamour.

Inspired by Marie Antoinette, guests are encouraged to bring their best impersonation of the ageless beauty to the dinner with a look that is (not limited to) boldfierce, loudextravagant, and oh so fabulous!

“We had a beautiful dream and that was all” – Marie Antoinette

True to its vintage and timeless setting, guests can also expect nothing short of a lavish (5-course) banquet in the ballroom. Winter warmers such as slow-roasted suckling pig, wintery trimmings, such as stewed apple and fennel, and roasted potatoes will be eloquently paired with wines, cocktails, and cheese.

And in the wise words of lady Antoinette herself, “if the people have no bread, let them eat cake” and cake there shall be! Along with other French dessert classics, such as macarons and crème brûlée – just what the Queen ordered!


Whilst enjoying their canapés and cocktails, guests will also be treated to the classics as well as fresh beats, as performed by the Adelaide Hills string quartet Strung-out Mamaswho, before transporting back to the current date and shaking to the funk + house tunes by DJ Nick Dawson.

In anticipation of this exquisite banquet, a couple of lucky Adelaidian girls and myself were invited to visit the fairy tale location, where we were pampered like the queens that we became, thanks to a talented team of designers, makeup artists, and hair stylists. Sporting a bouffant hairdo, painted rosy cheeks, and a distinct beauty spot on my face, I was transformed into a modern caricature of the lady of the hour herself!

Hair and make up by Colour Cosmetica, photography by Matthew Kroker

I chose to dress in the elegant Victoria Dress by Dark Thorn Clothing, coupled with the classy Sporty Stripes Hosiery from Black Milk Clothing. Others were dressed up in gorgeous gowns by Eliza French and Varacalli Couture (as pictured below). And I have to admit – it felt fantastic to be treated like and dressed up like royalty! While we sipped on the delicious drops by Tomich Wines and adored the view around us, it became increasingly harder to want to leave this slice of heaven.


“Whether guests want to be primped, powdered and wigged or simply nod to embroidered elegance – this will be a party where every guest has that certain Je ne Sais Quoi” – saysTomich Wines Director, Randall Tomich.

With two weeks to go till the magical night, I’d highly suggest you head to your nearest costume shop with your king or queen and stock up on all the essentials to hit the “French & Magnifique” dress code – think of poufs, feathers, trinkets, pocket watches, corsets, and whatever else tickles your fancy (pun intended)!

Event Details
Date & time of event:          July 28, 2018, 6:30pm start
Outfit of choice:                   French & magnifique
Price:                                      $155 per person
+$30 bus shuttle service (optional)
Booking link:               

The Manor
762 Lobethal Rd, Basket Range, SA 5138

Team for the Be A Queen photo shoot
Hair & make-up:    Colour Cosmetica
Clothing:                  Eliza French, Varacalli Couture, Dark Thorn Clothing
Models:                    Fatema Sitabkhan, Katie Spain, Hannah PendleburyBec Andreasen

Katie Spain wearing Eliza French
Bec Andreasen and Hannah Pendlebury wearing Eliza French
Fatema Sitabkhan wearing Dark Thorn Clothing + Black Milk Clothing

Social media
Adelaide Hills Wine                website / Facebook / Twitter / Instagram
Tomich Wines                          website / Facebook  / TwitterInstagram
Colour Cosmetica                    website / Facebook / Twitter / Instagram
Cassie Young (Be Young PR)  website / Facebook / Twitter / Instagram
The Manor Basket Range 
    website / Facebook / Instagram
Eliza French                             website / Facebook / Instagram
Varacalli Couture                    website / Facebook / Instagram


Dark Thorn Clothing – Paris Fashion Week Fundraiser

Press release information supplied by Tori–Anne Gill of Dark Thorn Clothing
Photos by Mayanthi Dharmabhandu (The Gracious Life) + Rachael Sia (Your Bae Ray)

“To think a young woman from the country can get invited to the fashion capital of the world, you only ever dream of that as a kid. It’s the opportunity of a lifetime and I’m taking this opportunity and giving it my absolute all. I’m designing a whole new collection to be released and launched specifically in Paris.”
Tori-Anne Gill (founder and owner of Dark Thorn Clothing)

When I first heard of Dark Thorn Clothing ~2 years ago, I was instantly attracted to its ideology of being based on the Victorian era. The line of clothing boasts of a simplistic yet elegant look – with its super smooth velvet fabric, its delicate gold embroidery, and its fitting that is comfortable and roomy, yet stylish and on-trend. But most importantly, the range captured my attention for its ability to bring the timeless sense of fashion from the Victorian era with a modern twist.

Sure, the cost of the clothing may be a bit steep, but given the amount of hard work that is put into its overall look, not to mention that it is a small scale business started by young South Australian entrepreneur Tori-Anne Gill, you definitely get your money’s worth by buying a product from this ever-growing fashion brand.

The success and popularity of DTC has grown so much in the last 2 years that it has now embarked on a new journey – being invited by the Oxford Fashion Studio to showcase its new range of clothing at Paris Fashion Week in September 2018 at the Le Grand Paris. After raising funds for this trip to become a reality in Port Broughton, Tori-Anne Gill is now bringing a show to Adelaide, where proceeds from this event will go towards funding her DTC trip to Paris. If you’ve ever been curious or don’t know much about the story of how DTC came into existence, then this is the perfect opportunity to get to know Tori-Anne Gill and her brand! As part of attending the fundraiser, all guests can also expect to enjoy a generous 30% discount on full-priced DTC items (all of which are proudly Australian made with quality fabrics) on the day. 

Fundraiser event details





Official website

Social media channels
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